You have 2-3 seconds to attract an eyeball to your open position. Your first chance to make a big impression and begin the engagement process is with your job posting. It’s your initial contact with a job seeker, so don’t waste it. Here are some tips and recommendations for taking your regular effort up a notch.
Nail the Title
Take some time to pick a title that can catch the eye of the best candidates. A title is what everyone sees first – so use parts of the exact job title but consider adding some additional descriptive words. For instance – “Equipment Operator with Fast Growing Contractor.” The average job seeker is spending seconds scanning jobs titles to determine if they will click your job link. Hook them with the extras. Here are some recent examples: “Picasso of Plumbers Adding to Our Team” or “Construction Superintendent for Industry Leader”. Sounds better than “Data Entry” or “Experienced HVAC Technician.” Be creative, emphasizing the positives and use it to brand your company’s experience. Stop the boring and stand out from the crowd.
Brand your Company
Start out with the reason(s) a candidate should be interested in your company. Develop a short, crisp company description and image that expresses who you are as a company and an employee experience. This brands your job posting and sets the expectations for new applicants. Here are some things you can mention about your company: specialties, growth-oriented or established, great benefits or wages, flexible, training, type of clients, location, recognition in the area, etc… What type of information is going to get your industry professionals interested?
Inject Meaning into the Job
Once they click the job title and see a little about your fantastic company, you will need to describe a little about the job and its responsibilities. Instead of giving a micro-detailed list of all tasks and needed skills, consider an overview of the key points and spend a few lines explaining the importance of the job to your clients and/or the meaning behind its existence. Everybody wants to feel that they are contributing directly to the company’s success. How will the position do that? For example, if you build assisted living facilities mention some feedback from a resident that is loving their new facility because it improves the quality of their life. If you manufacture medical devices, connect employee efforts to the end users and extending their lives, or improving the quality of life. No matter what the job, connect it to the meaning of your company’s mission.
Follow these three (3) simple steps and see improved results right away. What are you waiting for?
